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Welcome to Verima

As a naturally introverted person, I worked on the products and details of Verima for months before telling family or friends about my endeavors.  In fact it wasn’t until I had finished product formulations, named and trademarked my company, and secured my partners and manufacturers that I finally revealed to friends exactly why I just couldn’t volunteer those extra days in the classroom, pick-up the slack in the carpool and at times (which still brings on the waves of mommy guilt) make it to a handful of my kids’ events.  

I am extremely blessed with an incredible core group of women friends who are all blessed with fierce intellect, light humor and most importantly, hearts of gold. Some had vaguely heard about CBD others not at all.  But the amount of support and encouragement I receive from them is astonishing and I will be forever grateful to them for their love, expertise, opinions and for pinch hitting for me when I couldn’t quite balance launching Verima and shuttling the kids around.  

I was still working on packaging design, website and distribution when it started. A phone call here, a text there, requests in person.   We were still weeks from launching our products when friends who had given me so much (never asking for anything in return), were calling me in pain and sometimes, in crisis.  A crick in a neck going on day four that hurt so badly it jarred her from sleep throughout the night every time she inadvertently shifted. A ballet dancer friend whose frustratingly slow recovery from knee surgery had him panicked as companies were trying to book him for “Nutcracker” season.  A friend whose child was suddenly suffering from debilitating anxiety and there was no availability for new patient appointments for weeks.  

I drove around bringing my products still in their sample jars to friends over the weeks and the look of relief and gratitude that spread across their faces when I handed them my products. . . that here was something to help, relieve the pain, bring down the inflammation, restore balance, take the edge off so functionality could resume.  

As I continued with this journey, two things came to mind.  First, that there was such a need for CBD and people were searching for help.  I heard back from these friends. And the neck pain was alleviated. The swelling in the knee brought down so he could stretch it out, maximize his PT sessions and take his place at the barre.  The child who slept.  

I was determined to hustle even more to get my products officially launched. 

And secondly, that I had finally found a way to fulfill my calling to somehow help when people in my circle were not well.  Before Verima, I was the person bringing chicken soup, when a friend caught the flu. Magazines and hot water bottles when tendons and ligaments were injured.  Hugs and an ear when friends were in crisis. And while I hope to continue to do all those things, now I have a scalable way to bring some relief to my family, friends, acquaintances, community and YOU.  And so, I present to all of you: Verima.

 

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What is CBD?

CBD, short for cannabidiol, is a naturally occurring compound found in the cannabis plant. Because of its health benefits, it has become a popular option for people seeking a safe, natural treatment for a wide variety of conditions.

CBD is a phytocannabinoid found in cannabis similar to THC but without the psychoactive effects that induces a feeling of intoxication. In fact, it reduces the effects of THC and is not shown to have any significant side effects or risk of overdose. This allows us to benefit from the health properties of the cannabis plant without the negative effects of THC. 

CBD’s therapeutic properties may possibly work by interacting with the endocannabinoid system within the body. This system regulates balance in the body by supporting essential functions such as metabolism, sleep, immune system responses, and cardiovascular function. CBD can also relax muscles, helping to suppress pain. Because of these properties, CBD is a natural treatment for many conditions including chronic pain, multiple sclerosis, and epilepsy. Its muscle-relaxing effects can soothe period pain or menstrual cramps. Recent studies have shown that CBD is a factor in anxiety relief, neurological condition treatment, nausea relief, and has tumor-shrinking capabilities. However, this does not mean CBD should be used in lieu of other medical treatments. Most scientists agree that more research is needed before CBD can be prescribed to patients to treat serious conditions.

hemp in the sunlight

CBD oil is extracted from the plant and refined and formulated into consumable and topical products. Popular CBD products include tinctures, beverages, edibles, capsules, and topicals. 

As more and more clinical research trials support the therapeutic effects of CBD, the popularity of CBD products is only expected to rise. By researching CBD providers, reading reviews, and obtaining an understanding of the testing processes behind the CBD industry, you can ensure that you are buying a high-quality CBD product. Incorporating CBD into your lifestyle may take some time, as different types of products have their own benefits and drawbacks. After discovering which products work best for your personal needs, CBD’s benefits could change your life.

References

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CBD And A Good Night’s Sleep

It’s 2:27 AM. The house is silent, save for the running of the bedroom fan. You stare, completely wide-eyed up at the ceiling, and wonder to yourself if you will ever sleep tonight. You didn’t last night, and hardly at all the night before that, except for perhaps a few groggy hours of muddled sleep around 5:00 AM, a mere two hours before your alarm went off. This is becoming a regular pattern for you, so you give up sleeping for now, and turn on your light to read for a bit.

Does this scenario sound familiar? Are you one of the many women these days who struggle on a regular basis with getting a good night’s sleep? Sleep deprivation, insomnia, anxiety, and depression are being recognized in more and more women these days, and society has begun to take note. From further medical testing to determine the reason for women’s sleep problems to an exponential increase in prescription medications meant to address symptoms of insomnia, anxiety, and depression, more and more people are recognizing that this is quickly becoming a problem. There have been countless articles recently that have brought to light the imbalance in parenting, and the unfair expectations put upon women these days. Women carry the brunt of the mental load in most households, and that responsibility is absolutely exhausting, especially when combined with managing a career as well. It’s no wonder many women are developing anxiety or depression, and turning to sleep aids to help them get the rest they so desperately need.

In an attempt to get a decent night’s sleep, many women turn to prescription medications to help them sleep. These medications, however, often come with their own side effects that can leave people feeling groggy, “hungover”, and sometimes even more tired. This continuous cycle of sleep deprivation is all part of the problem, and it is perpetuating this struggle that women are facing.

Women who are dealing with sleep issues like insomnia need a natural sleep aide that helps them get a decent night’s sleep and which doesn’t come with a whole host of side effects. Luckily, there is more and more evidence each day that points to CBD oil as being a safe, natural, effective treatment for sleep disorders. While there hasn’t been a whole lot of clinical trials studying the specific effects of CBD on sleep, there has been significant anecdotal results from many patients who have noticed a stark increase in their sleep quality after starting to take CBD oil. Some physicians, who are in support of using CBD oil to treat various ailments, felt that while CBD could in fact be helping their patients to sleep better, they also considered that perhaps CBD is also treating other symptoms that were hindering their patients’ sleep, like anxiety or Restless Legs Syndrome. (Source

Many people have begun to turn to this miracle plant to treat their anxiety and depression with great success. Because CBD is able to treat the symptoms of anxiety and depression, this could in turn help the person to sleep better, because their anxiety symptoms have improved enough that they can relax and allow their body to fall asleep. Often times, in women, that mental load that we carry tends to ramp up into overdrive at nighttime when we’re supposed to be resting. We’re checking that endless to-do list, wondering if we forgot anything important, making a mental note of the kids’ dentist appointments, thinking about what to make for dinner tomorrow, worrying about a work assignment that is due, and so on. It is often this time of day (or night, I should say!) when anxiety creeps up and launches into high gear. By finding something that can treat the anxiety, then the sleep will naturally follow, assuming there are no other underlying conditions preventing a decent night’s sleep.

CBD can calm those racing thoughts, help your muscles to relax, and even lessen chronic pain that may be contributing to a restless sleep. It is important to find the dosage that works best for you, as people will react to different strains of CBD and different amounts in completely different ways. The trick is to start low and go slow; start with a small dose of our high-quality broad-spectrum CBD tincture to see how it makes you feel and how it helps you sleep. If you don’t find it helping enough, try increasing the dose. The other important factor is to consider what strain of CBD oil you are purchasing, as they all have varying amounts of CBD as well as THC in them. Find the strain and dosage that works best for you, and then make CBD oil part of your nightly bedtime routine! No more counting sheep for you, my friend, you will be off to Dreamland before you know it. Sleep well, Mama, you deserve it.

Sources: 

The Best Cannabis Strains For Sleep & Insomnia: https://www.leafly.ca/news/strains-products/the-best-cannabis-strains-for-insomnia

Cannabis and Sleep: 9 Things To Know About Your Herbal Nightcap: https://www.leafly.ca/news/cannabis-101/cannabis-and-sleep

Does CBD Help Or Hinder Sleep? https://www.leafly.ca/news/strains-products/how-to-use-cbd-marijuana-for-sleep

Insomnia: Overview And Facts: http://sleepeducation.org/essentials-in-sleep/insomnia

5 Ways CBD Oil Helps With Sleep Disorders And Insomnia: https://medium.com/@houdinicbd/5-ways-cbd-oil-helps-with-sleep-disorders-and-insomnia-6b6a6d9b3a73

Why CBD Oil Is My Sleep Aid Of Choice: https://elemental.medium.com/why-cbd-oil-is-my-sleep-aid-of-choice-decc1ab855f7

CEO Guide to CBD Oil For Focus, Sleep, And Anxiety: https://medium.com/authority-magazine/ceo-guide-to-cbd-oil-for-focus-sleep-and-anxiety-86d1f2c0718e